Close X

John Lewis beauty

The John Lewis beauty banner ads are a good example of what you can achieve with limited production budget and a small space to work in. Part of a campaign that also ran as print advertising, special care was taken during the shoot of the images to ensure we were able to extract each product on the tree from the background. The assets were then brought to life with some clever coding to replicate the physics of a slightly elastic piece of string. The result is a stunning showcase of the products and a playful and engaging way to interact with those products for the user.