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John Lewis Fashion AW12 banner campaign

Following the very successful Spring/Summer 2011 campaign, where we worked with geolocation technology to adapt the banner content depending on the weather in the user’s location, the bar for these banners was set high. Simplicity is key in this situation, so the creatives decided to go for a cinematographic effect. The result is a visually arresting banner that converted into sales. The challenge of getting the footage we needed on a shoot day with a very expensive model and a focus on print rather than digital was a tricky one, but it looks like we pulled it off.